The answer is straightforward: SEO, or search engine optimisation, is the reason why some websites rank highly on Google while others are buried pages deep.
Enhancing your website to rank higher in search engine results, such as Google, is known as SEO. Why is this important? Because more visibility leads to higher rankings, and more visibility means that more people, even those who have never heard of you before, can find your business online.
Let’s dissect it. SEO entails several essential components:
Keywords are the terms that users enter into Google. Someone may look for “best cakes in Kochi” if you own a bakery there. For that, you want your website to appear!
Content: Writing informative, pertinent product pages, blog entries, or service descriptions aids search engines in comprehending your offerings.
Optimising your page titles, meta descriptions, image tags, and other elements—all of which Google “reads” to determine whether your page is relevant—is known as on-page SEO.
Backlinks are links pointing to your website from other websites. They are interpreted by Google as an indication of the reliability of your material.
SEO is a long-term investment for company owners. Although it doesn’t produce results right away, when done correctly, it attracts steady, natural traffic, which increases the number of possible clients.
Begin modestly. Make your website user-friendly, concentrate on useful information, and include the appropriate keywords. Although SEO may sound complex, its main goal is to increase your company’s online visibility and credibility.